About us

Hello, I’m Jelady Lausell, founder and designer of Guayaba — a brand born from the heart, inspired by balance, beauty, and purpose.

Guayaba began as a dream to blend creativity with meaning — a space where art, nature, and emotion meet. As a mother and designer, I wanted to build something that allowed me to stay present for life’s most meaningful moments, while creating pieces that empower others to feel connected, confident, and beautifully themselves.

Each design is handcrafted with intention, using high-quality materials and timeless craftsmanship. Every curve, pearl, and detail tells a story.

At Guayaba, we believe jewelry should be more than an accessory; it’s a reflection of who you are and what you carry within. Like the guava flower, each piece blooms with love and authenticity — a quiet statement of strength and elegance.

Handmade in Puerto Rico, from the heart, for those who value simplicity, quality, and meaning in every detail.